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Audio Presentation:
CIRA best describes why it is important to have a dot CA domain name if you are doing business in Canada (assuming you meet the eligibility requirements).
A .CA domain tells your customers, followers, subscribers that …
And, if these 5 reasons are not enough, because of the strict “Canadian Presence Requirements” to have a dot CA domain name, it is more likely dot CA domain names are associated with reputable individuals or businesses.
For example, a popular top-level domain (TLD) is dot co. Many assume it is a shortened version of company, corporation, or com. However, dot co is the country code for Columbia. Anyone can register a dot co domain name.
Similarity in the world of artificial intelligence (AI) domain names ending in .ai are popular. Here again, dot ai is the country code for Anguilla, a British Overseas Territory in the Caribbean. And, yes, like dot co, anyone can register a .ai domain name.
Why would these countries, and others, allow their country code be registered by essentially anyone? Profit. A portion of each of the registrations returns to the country. And to be fair, each country code has some requirements as to what it ought not be associated with. But with the ease of registration and the amount of revenue being generated, monitoring the thousands plus registered domains for proper usage is near impossible, if tackled at all.
In summary, from a business perspective, what is also important about the dot CA is “Seven in 10 Canadians say they prefer making online purchases from Canadian retailers when they have a choice.” And if your market is in Prince Edward Island or Nova Scotia, the preference for doing businesses with dot CA grows to 79%.
There are many benefits associated with using a dot CA domain name. Not mentioned in the list below is international recognition.
Canada’s dot ca is recognized throughout the world. The websites are generally viewed as reliable and trustworthy. On a global scale, it is seen in some respects as the Canadian seal of approval. This is due in good part because of CIRA’s role in ensuring compliance and maintaining integrity of the .CA namespace.
Whether doing business in Canada or a Canadian with a platform on a personal website, the following are 5 benefits of using a dot ca domain name:
1. Validated Canadian Presence:
When visitors arrive at a .CA website, they can be sure that it is owned by a Canadian business or individual, as you have to meet a Canadian presence requirement in order to register a .CA domain.
2. Preferred by Canadians:
Research conducted by CIRA shows Canadians favor .CA websites, especially in the fields of news and current events, banking and shopping.
3. Charitable Causes:
Whenever a .CA domain is registered or renewed, through CIRA’s Community Investment Program the program funds projects that build a safer, stronger, more accessible internet for Canadians.
4. Better Availability:
There are currently more than 140 million .com extensions. This makes it the most common domain extension in the world. On-the-other-hand, approximately 2.7 million .CA domain names are registered. This means that if the .com you want is already taken, you may have an easier time finding your ideal domain name when using a .CA extension.
5. Dot CA domain extension can help with SEO:
This is because search engines prioritize results from Canadian websites when queries are entered by Canadian searchers.
6. Free Domain Privacy:
Generally when you register a domain name, the WHOIS directory publicly displays personal information. Hence many registrars charged a fee to hide or disguise that personal information. However, when you register a .CA as an individual, this information is not automatically made public.
There is absolutely no doubt the internet provides access to information, shopping, and communication avenues world wide.
There are no boundaries or borders. Whatever it is one might be looking for, it is likely somewhere on the world wide web.
That access is a huge plus – and a detriment. Because of the ease with which essentially anyone can launch a website or have a personal platform, it also comes with significant potential for treachery.
Whether as a personal platform, for profit or not-for-profit, the vast majority of top-level domains, and many country code domains, are available to just about anyone.
But not the Canadian dot CA!
There are eligibility requirements and policies that must be met.
The oversight by CIRA and the role they play in administering and managing the namespace is hands on.
Because of this, dot CA is recognized internationally as trustworthy.
A dot CA domain name is definitely a powerful advantage in boosting a Canadian presence in Canada and abroad.
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