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Can an Executive Coach Be a Success Tool For Star Performers? By 

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Not only can an executive coach be a success tool for star performers, an executive coach can be the strategic “weapon” that keeps them at the top of their game. Here’s why:

Star players in sports have coaches to help them stay focused. Why do we think it is any different in business? There are so many things vying for an executive’s attention that it is difficult to stay focused on the most important aspects of the job. An executive coach can provide tremendous assistance in helping an executive stay focused on the right things.

Star players in sports have coaches to help them increase their skill development and iron out the quirks that have snuck into their techniques. Why do we think business is any different? It is easy for an executive to get complacent about the things he does well and then little things crop up that can throw them off their game. An executive coach can help identify and correct those types of things while working with an executive to be sure his skills are top notch.

Star players in sports have coaches to help them navigate the political aspects of their game. Why do we think business is any different? Politics are rampant in and between organizations and false moves can ruin an executive. A good coach can help an executive be politically astute in the decisions she makes and in the actions she takes.

Star players in sports have coaches to give them honest feedback about their performance. Why do we think business is any different? As an executive gets higher and higher in an organisation it is more and more difficult to get co-workers to give honest constructive criticism and feedback. A coach can do that and can help the executive create an action plan for getting back in the game.

Star performers in sports have coaches to help them manage the expectations and pressures of celebrity in their field. Why do we think business is any different? Egos, demands from outside, expectations, management from within and without all take a toll on an executive’s performance. A coach can help him balance all of that out so he can stay at the top of his game.

Senior executives should be especially careful in screening and selecting an executive coach. They want to hire the very best – some one with solid business experience who also holds the highest credential in the coaching world. The best is only good enough for the best.


Lynn Banis PhD, MCC is known as America’s High Performance Coach. She specializes in helping executives and entrepreneurs make the most of their opportunities and potential. Her years of working with small and large businesses has given her a depth of knowledge that is invaluable to her clients. You can reach her at or Also check out Lynn’s other businesses: Coach Academy Texas, a cutting edge coach training company; and Turnkey Coaching Solutions, a coaching program management and contract coach staffing company.


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